Custom box designs can take your product to the next level. A well-designed box works both as a marketing tool and as a means to improve sales, whether you’re working on Custom Cereal Boxes or your brand’s other items. Yet, many businesses make simple mistakes that can hurt their packaging design. At Boxprintingforless, we have witnessed these mistakes and strive to help people avoid them. In the following paragraphs, you’ll come to know the most common problems in custom box designs and the easy ways to solve those problems.
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Ignoring Your Brand Identity
Custom box design should convey your brand message. Several companies forget to incorporate their brand’s Logo, colours, or style in their design. This makes it difficult for customers to identify your product. For instance, if your brand has a custom cereal box that has bright and fun colours, there is no reason to have a plain box. Such a weak design won’t only confuse customers but will also deteriorate your brand.
Branding is about perception. Make sure to incorporate your brand’s Logo, colours, and fonts onto the box. What do you consider the unique features of your brand? Ensure your box captures that. For example, if you’re selling custom cereal boxes, use bold colours or playful designs that reflect the spirit of your cereal. We aid other businesses in bringing their branding to life on their boxes at Boxprintingforless.
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Choosing the Wrong Box Size
Constraining your design features within logo colours may lead to other issues, and this is particularly noticeable when selecting the box size. It has been noted that most people select a box too big or too small for their products, which can greatly harm packaging. A box that is too large is a catastrophe in terms of material waste and shipping costs. Additionally, products look unprofessional if they are shaking around in oversized boxes. Conversely, too-small boxes are equally bad as they can constrict products, making them difficult to open without damaging them.
Use precise measurements, and leave just the right amount of buffer space for padding. If you’re uncertain, Boxprintingforless offers guidance on finding the most appropriate size for your box. Don’t be afraid to reach out!
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Overloading the Design with Too Much Information
Some businesses try to cram too much text or images onto the boxes. Overwhelming customers and compromising their designs. A box overflowing with long paragraphs, numerous fonts, or excessive colour is both hard to read and unappealing.
A focused design will balance attention and increase professionalism. Tailor your design to the critical details that matter, like your Product name, Logo, and Tagline. Utilize 1 or 2 fonts and some colours that align with your brand. For Cereal Boxes, primary nutritional details like jokes can be added too, but the box should remain uncluttered. An uncluttered design looks polished and captures attention.
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Using Low-Quality Materials
Focusing on base costs rather than real quality is a common design blunder. While low-quality materials may seem appealing at first, thin and flimsy boxes seem to lack structural integrity. Cheaper materials can cut corners and cause devastating branding consequences. Low-quality materials can also fail to protect your product during shipping.
Choose materials that are durable and protective for your item, like heavy-duty cardboard and eco-friendly coverings that cater to environmentally-conscious customers. If you go to Boxprintingforless, we make sure that there is no compromise on the quality of durable materials used so your boxes not only look presentable but also protect the valuables stored inside.
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Forgetting About Functionality
Unless the box design functions as intended to include ease of access to the stored item as well as protection to the contents, the entire beautiful aesthetics serve no purpose. There are instances where a box fails to have a straightforward and user-centric opening mechanism, leading to angry customers not purchasing again if they are left unable to get to the contents. Furthermore, goods remaining unprotected from the rigours of shipping lead to damage and empty boxes, which makes for hilarious but angry customers.
Functionality goes hand in hand with aesthetic appeal—these boxes should be user-friendly and allow the person to open the packaging with ease. For example, lightweight products like cereal boxes should be handy enough to enable opening and closing with ease using a flap. Consider giving customers the ease of using handles or tear strips for challenging items as long as it does make sense.
Ignoring Your Target Audience
It is essential to your box design that your target audience interests are included. It is common to forget to consider customer preferences when designing a box. For instance, the box for kids’ cereal should be fun and colourful, while the one for adults concerned with their health might feature simplicity and earthy tones.
Take some time to analyze what your customers would appreciate. Are they older or younger? Do they care about the environmental impact of the packaging? With the help of this information, make your design choices. It’s simple – a box that appeals to the audience will improve the chances of better sales.
Not Testing the Design Before Printing
Making too many boxes without first checking how the design looks is a challenging mistake to make. After printing the boxes, you might notice their colours are incorrect, images are blurry, and there are mistakes in the text. This could be detrimental to your finances and hurt the speed of your product launch.
Creating a prototype or sample box before going into bulk printing is ideal. Everything should be checked, including colours, text, and appearance. This allows you to evaluate how the box looks during shipping or handling. To ensure you have the design you want before going into mass production, utilize sample services offered by boxprintingforless.
Neglecting Eco-Friendly Options
In this modern age, a lot of consumers are focusing on conservation. Not considering sustainable alternatives or eco-friendly materials can deter their attention. Some companies opt for non-recyclable or plastic-filled packaging, which can be detrimental to their image.
Try using biodegradable or recyclable materials for your boxes. You can even go the extra mile and print messages on your boxes claiming your commitment towards nature. Eco-friendly shoppers might be pulled towards your brand in an instant with a message like “crafted from 100% recyclable materials.” Branding perception can change drastically by taking such minimal effort.
Poor Color Choices
Whether you like it or not, virtually everything is a visual experience. That is why colour selection is essential when it comes to designing your product. Wrong colours can make your box puzzling to look at. For example, a kid’s product might want to use bright colours, but bright colours would not work for luxurious items.
Make sure to select colours that complement your products. Make sure to test the colours out in different lights. Cheerful bright colours would work best for Custom Cereal Boxes to stand out on store shelves. It is also important that the text is legible and colour harmony is achieved.
Skipping Professional Help
Lastly, due to a lack of experience, several businesses attempt to create their boxes on their own. Although this may be cost-effective in the short term, it almost always results in poor image and layout choices or design elements that are ineffective in printing. An improperly designed package can make your product appear extremely unprofessional, which is an impact detrimental to sales.
Unless you are a design professional, you should make it a point to hire someone. Here at Boxprintingforless, we have an expert staff ready to assist you in all stages, from selecting appropriate materials to creating wonderful designs. Professional assistance guarantees that your boxes will be ideal for your product while looking astounding.
Conclusion
Designing custom boxes is a phenomenal way to display your brand, but it is equally as easy to get it wrong. By steering clear of branding neglect, dimension changes, clutter overload, use of inappropriate materials, functionality neglect, audience disregard, testing neglect, anti-eco-friendly options, improper colour choices, and lastly, skipping professional help, they can achieve packaging that not only performs but looks stunning. At Boxprintingforless, we will always endeavor to help you design eye-catching boxes that showcase your product. Take your time, draw a proper plan, and relish your customers’ admiration as they marvel at the package you present to them.
